We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.

It's alright to be Goliath but always act like David.

Play by the rules, but be ferocious.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

Perception can be changed

Make history or be a part of it.