We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

I still get real nervous when I go in front of more than two people.

There comes a time in every life when the past recedes and the future opens. It's that moment when you turn to face the unknown. Some will turn back to what they already know. Some will walk straight ahead into uncertainty. I can't tell you which one is right. But I can tell you which one is more fun.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.

Nike is a marketing-oriented company, and the product is our most important marketing tool.