There comes a time in every life when the past recedes and the future opens. It's that moment when you turn to face the unknown. Some will turn back to what they already know. Some will walk straight ahead into uncertainty. I can't tell you which one is right. But I can tell you which one is more fun.

I don't consider myself enigmatic, but I don't spend a lot of time thinking about my public persona.

Dream audaciously. Have the courage to fail forward. Act with urgency.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

I'm Phil Knight, and I don't believe in advertising.