Nike is a marketing-oriented company, and the product is our most important marketing tool.

Meeting sports athletes that are the best in the world is a thrill to this day.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

I'm Phil Knight, and I don't believe in advertising.

We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.