Nike is a marketing-oriented company, and the product is our most important marketing tool.
I'm Phil Knight, and I don't believe in advertising.
The trouble in America is not that we are making too many mistakes, but that we are making too few.
Make history or be a part of it.
Play by the rules, but be ferocious.
I don't consider myself enigmatic, but I don't spend a lot of time thinking about my public persona.