A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company.

There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.

I truly believe the American consumer doesn’t want to buy products made under abusive conditions.

Play by the rules, but be ferocious.

The trouble in America is not that we are making too many mistakes, but that we are making too few.

Nike is a marketing-oriented company, and the product is our most important marketing tool.