A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

Play by the rules, but be ferocious.

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

Dare to take chances, lest you leave your talent buried in the ground.

You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.

I truly believe the American consumer doesn’t want to buy products made under abusive conditions.

Make history or be a part of it.