A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.
Phil KnightMy job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company.
Phil KnightYou can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.
Phil Knight