Meeting sports athletes that are the best in the world is a thrill to this day.

Dare to take chances, lest you leave your talent buried in the ground.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.

It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.