Perception can be changed

Nike is a marketing-oriented company, and the product is our most important marketing tool.

It's alright to be Goliath but always act like David.

It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.

I don't consider myself enigmatic, but I don't spend a lot of time thinking about my public persona.