Perception can be changed

Dream audaciously. Have the courage to fail forward. Act with urgency.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

I don't consider myself enigmatic, but I don't spend a lot of time thinking about my public persona.

Dare to take chances, lest you leave your talent buried in the ground.

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.