Perception can be changed

I'm Phil Knight, and I don't believe in advertising.

I truly believe the American consumer doesn’t want to buy products made under abusive conditions.

Perception can be changed

My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company.

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

Play by the rules, but be ferocious.