It is possible to tell a customer "no", and have the customer thank you for doing it

I truly believe the American consumer doesn’t want to buy products made under abusive conditions.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

Perception can be changed

You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

I'm Phil Knight, and I don't believe in advertising.