We used to think that everything started in the lab. Now we realize that everything spins off the consumer.
Phil KnightNike is a marketing-oriented company, and the product is our most important marketing tool.
Phil KnightI don't consider myself enigmatic, but I don't spend a lot of time thinking about my public persona.
Phil KnightYou can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.
Phil Knight