I don't consider myself enigmatic, but I don't spend a lot of time thinking about my public persona.
Play by the rules, but be ferocious.
Dare to take chances, lest you leave your talent buried in the ground.
There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.
It's alright to be Goliath but always act like David.
I'm Phil Knight, and I don't believe in advertising.