It is possible to tell a customer "no", and have the customer thank you for doing it

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

Make history or be a part of it.

It's alright to be Goliath but always act like David.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

It is possible to tell a customer "no", and have the customer thank you for doing it