It's alright to be Goliath but always act like David.

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.

The trouble in America is not that we are making too many mistakes, but that we are making too few.

My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company.

Play by the rules, but be ferocious.

Dare to take chances, lest you leave your talent buried in the ground.

We used to think that everything started in the lab. Now we realize that everything spins off the consumer.