Dream audaciously. Have the courage to fail forward. Act with urgency.

There comes a time in every life when the past recedes and the future opens. It's that moment when you turn to face the unknown. Some will turn back to what they already know. Some will walk straight ahead into uncertainty. I can't tell you which one is right. But I can tell you which one is more fun.

My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

I'm Phil Knight, and I don't believe in advertising.

I don't consider myself enigmatic, but I don't spend a lot of time thinking about my public persona.

It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.