Dream audaciously. Have the courage to fail forward. Act with urgency.

Meeting sports athletes that are the best in the world is a thrill to this day.

You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

Make history or be a part of it.

My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company.

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.