Dream audaciously. Have the courage to fail forward. Act with urgency.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

The trouble in America is not that we are making too many mistakes, but that we are making too few.

Up until the time I was 14 years old, I was sure that I was going to be a big-league baseball player. But that dream came to a rude awakening when I got cut from my high school baseball team.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.