Play by the rules, but be ferocious.
Perception can be changed
Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.
Dream audaciously. Have the courage to fail forward. Act with urgency.
You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple.
It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offend anybody: You are going to have a very, very difficult time having meaningful advertising.