The trouble in America is not that we are making too many mistakes, but that we are making too few.

We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

The trouble in America is not that we are making too many mistakes, but that we are making too few.

It is possible to tell a customer "no", and have the customer thank you for doing it

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

Dare to take chances, lest you leave your talent buried in the ground.

Nike is a marketing-oriented company, and the product is our most important marketing tool.