I believe in the triple bottom line: people, planet, and profits. I would make sure to hire the best people and pay them more than my competitors. I would encourage their participation in decision making and hope that they can feel free to disagree with me.

Good companies will meet needs; great companies will create markets.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Our legislators have become a set of "whores" open to the highest bidders. The problem is that if we try to limit lobbying, we are in effect limiting free speech.

My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.

CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.

Don’t buy market share. Figure out how to earn it.