I believe in the triple bottom line: people, planet, and profits. I would make sure to hire the best people and pay them more than my competitors. I would encourage their participation in decision making and hope that they can feel free to disagree with me.

Great insight comes from seeing something as odd and finding out why.

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.

We need to take a close look at the relationship between the economic system of Capitalism and the political system of Democracy. A democracy with high concentrations of private wealth buys votes and interferes with the ability of Capitalism to perform well. It is no longer one citizen, one vote.

Don’t buy market share. Figure out how to earn it.

Marketing is becoming a battle based on information than on sales power.