Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.

Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books.

My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.

Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a cliché.

Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.

Every company that manufactures something is causing some damage either to the soil or water or air. Most companies treat these as externalities. But the growing movement of sustainability calls for companies to internalize these costs. Once companies do this, they will have a strong incentive to reduce their carbon footprint.

The Republican Party has consistently opposed Obamacare (as costing more), stimulus spending (as increasing inflation), etc., none of which has happened in spite of seven years of their warnings. Their main problem is that they don't have the character to admit that they are wrong. They don't have enough character to rethink their deeply held assumptions.