Good companies will meet needs; great companies will create markets.

When managers overdo micromanaging of others, they probably hired the wrong people or failed to give them a clear idea of what each one is to accomplish. I prefer to train employees to be self-managers, just as in an orchestra each performer knows his or her role without being micromanaged.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.

There is no such thing as a commodity. It is simply a product waiting to be differentiated.

Your company does not belong inmarkets where it cannot be the best.

Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.