Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a clichรฉ.
Philip KotlerEvery business is a service business. Does your service put a smile on the customer's face?
Philip KotlerWe need to put limits on how much an individual, group or business can spend on influencing an individual legislator or a whole set of legislators. Look at the vast sums that the NRA spends on getting all legislators to be soft on gun control. Legislators find it hard to refuse the NRA's largess when they need contributions to their political campaign wherever they can get them.
Philip KotlerIntegrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.
Philip KotlerThe size of the U.S. middle class has been shrinking. Wages have been stagnant. We don't have those factory jobs that paid a living wage and enabled a family to have a home where the wife did not have to work. But we sent our factories abroad and there is no likelihood of getting them back. Equally worrisome is that some managerial jobs and professional jobs (such as lawyers) which support middle class life are threatened by automation.
Philip Kotler