Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.
Philip KotlerWe should tax every company's carbon footprint and the carbon footprint of every building and home, to incentivize people to reduce their carbon footprint.
Philip KotlerWe need to put limits on how much an individual, group or business can spend on influencing an individual legislator or a whole set of legislators. Look at the vast sums that the NRA spends on getting all legislators to be soft on gun control. Legislators find it hard to refuse the NRA's largess when they need contributions to their political campaign wherever they can get them.
Philip Kotler