Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

Good design is not an applied veneer.

Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

Industrial design keeps the customer happy, his client in the black and the designer busy.

Ugliness does not sell.

It all must start with an inspired, spontaneous idea.