Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

Ugliness does not sell.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

I alienated the automotive industry by saying that cars should be lightweight and compact.

Design is too important to be left to designers.