Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

I can claim to have made the daily life of the 20th Century more beautiful.

No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.

Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.

Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.

The main goal is not to complicate the already difficult life of the consumer.