Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.

No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.

It all must start with an inspired, spontaneous idea.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

The most beautiful curve is a rising sales graph.

Never leave well enough alone.