The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

Industrial design keeps the customer happy, his client in the black and the designer busy.

Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

It all must start with an inspired, spontaneous idea.

As a boy I had liked both drawing and physics, and I always abhorred the role of being a spectator. In 1908, when I was 15, I designed, built and flew a toy model airplane which won the then-famous James Gordon Bennett Cup. By 16 I had discovered that design could be fun and profitable, and this lesson has never been lost on me.