The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

Ugliness does not sell.

Never leave well enough alone.

Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Industrial design keeps the customer happy, his client in the black and the designer busy.

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.