The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

It all must start with an inspired, spontaneous idea.

I alienated the automotive industry by saying that cars should be lightweight and compact.

Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.