The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'

It all must start with an inspired, spontaneous idea.

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.

Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.