The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.

The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

Ugliness does not sell.

It's a simple exercise; a little logic, a little taste, and the will to cooperate.

I sought excitement and, taking chances, I was all ready to fail in order to achieve something large.

I can claim to have made the daily life of the 20th Century more beautiful.