No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.

It's a simple exercise; a little logic, a little taste, and the will to cooperate.

People will turn to you, follow you, support you only as long as they are confident that you are doing your best.

Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

Never leave well enough alone.

The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

Design is too important to be left to designers.