It all must start with an inspired, spontaneous idea.

The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.

The main goal is not to complicate the already difficult life of the consumer.

As a boy I had liked both drawing and physics, and I always abhorred the role of being a spectator. In 1908, when I was 15, I designed, built and flew a toy model airplane which won the then-famous James Gordon Bennett Cup. By 16 I had discovered that design could be fun and profitable, and this lesson has never been lost on me.

There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'