I alienated the automotive industry by saying that cars should be lightweight and compact.

Design is too important to be left to designers.

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

The main goal is not to complicate the already difficult life of the consumer.

I sought excitement and, taking chances, I was all ready to fail in order to achieve something large.

The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.