I alienated the automotive industry by saying that cars should be lightweight and compact.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

As a boy I had liked both drawing and physics, and I always abhorred the role of being a spectator. In 1908, when I was 15, I designed, built and flew a toy model airplane which won the then-famous James Gordon Bennett Cup. By 16 I had discovered that design could be fun and profitable, and this lesson has never been lost on me.

Good design is not an applied veneer.

Industrial design keeps the customer happy, his client in the black and the designer busy.

Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.

Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.