I alienated the automotive industry by saying that cars should be lightweight and compact.

Design is too important to be left to designers.

Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

The most beautiful curve is a rising sales graph.

There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'

I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.