I believe most in educated intuition, in what you get through profound experience.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

People will turn to you, follow you, support you only as long as they are confident that you are doing your best.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Never leave well enough alone.

Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.

There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'