I believe most in educated intuition, in what you get through profound experience.
The most beautiful curve is a rising sales graph.
Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.
Good design is not an applied veneer.
Ugliness does not sell.
No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.