If America wants to make "made in America" a symbol of excellence and worth. They have to make everything of high quality, otherwise the best.

Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

The most beautiful curve is a rising sales graph.

It's a simple exercise; a little logic, a little taste, and the will to cooperate.