If America wants to make "made in America" a symbol of excellence and worth. They have to make everything of high quality, otherwise the best.

Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.

Ugliness does not sell.

It's a simple exercise; a little logic, a little taste, and the will to cooperate.

The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.