It all must start with an inspired, spontaneous idea.
There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'
The main goal is not to complicate the already difficult life of the consumer.
Industrial design keeps the customer happy, his client in the black and the designer busy.
I can claim to have made the daily life of the 20th Century more beautiful.
I alienated the automotive industry by saying that cars should be lightweight and compact.