I sought excitement and, taking chances, I was all ready to fail in order to achieve something large.

The main goal is not to complicate the already difficult life of the consumer.

Good design is not an applied veneer.

Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world.. It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.

As a boy I had liked both drawing and physics, and I always abhorred the role of being a spectator. In 1908, when I was 15, I designed, built and flew a toy model airplane which won the then-famous James Gordon Bennett Cup. By 16 I had discovered that design could be fun and profitable, and this lesson has never been lost on me.

Industrial design keeps the customer happy, his client in the black and the designer busy.

It's a simple exercise; a little logic, a little taste, and the will to cooperate.