I hate the photo shoots. I hate all that stuff.

Taking smart risks can be very gratifying.

Tomorrow when you come to work, if it doesn't make the customer happy, move the business forward, and save us money - don't do it.

I got the idea for Netflix after my company was acquired. I had a big late fee for Apollo 13. It was six weeks late and I owed the video store $40. I had misplaced the cassette. It was all my fault.

Most entrepreneurial ideas will sound crazy, stupid and uneconomic, and then they’ll turn out to be right.

I founded Netflix. I've built it steadily over 12 years now, first with DVD becoming profitable in 2002, a head-to-head ferocious battle with Blockbuster and evolving the company toward streaming.

But it may be one of our best markets in the long term because when the Japanese society embraces a brand it is a very deep connection, so we're willing to make that investment knowing that it's not the quick route to success that might be in other countries.