People have to decide on priorities if they want to get anywhere. The best lessons I learned was to just do it.

In times of recession there are massive opportunities and fortunes to be made, so for new up and coming entrepreneurs, this is the time to go and start a business.

The idea that business is strictly a numbers affair has always struck me as preposterous. For one thing, I've never been particularly good at numbers, but I think I've done a reasonable job with feelings. And I'm convinced that it is feelings - and feelings alone - that account for the success of the Virgin brand in all of its myriad forms.

I am always working on the go.

I am a believer in trying to treat people properly and trying to respond and making sure that I find the time to be courteous.

Build your own business team. Survival in business requires a synergy of skills.

The key is to set realistic customer expectations, and then not to just meet them, but to exceed them - preferably in unexpected and helpful ways.