I'm not superstitious. I don't really believe in star signs, sorry, or superstitions.

Launching a business is essentially an adventure in problem-solving.

Everything in your business can be outsourced... if you're not emotionally attached to doing it all.

Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it should be fun.

I want Virgin to be as well-known around the world as Coca-Cola.

The companies that look after their people are the companies that do really well. I'm sure we'd like a few other attributes, but that would be the most important one.

I was never, ever interested in becoming a businessman or an entrepreneur. If I was a businessman, or saw myself as a businessman, I would have never gone into the airline business.