If you can run one business well, you can run any business well.

Confidence breeds confidence and negativity breeds negativity. Treat those around you with respect and dignity and they will thrive.

Entrepreneurial business favours the open mind. It favours people whose optimism drives them to prepare for many possible futures, pretty much purely for the joy of doing so.

We'll go into orbit. We'll go to the Moon. This business has no limits.

I believe in myself. I believe in the hands that work, in the brains that think, and in the hearts that love.

In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.

A successful business must have a sound knowledge of its market and work on how its product or service will be different, stand out and improve people's lives. If you can ensure it responds to a real need in the market place, your business can punch well above its weight.