Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.
Richard BransonI think that being a business a leader that treads all over people to get to the top is actually not the way I think to become a successful business leader.
Richard BransonCustomers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.
Richard BransonIf you get into entrepreneurshi p driven by profit, you are a lot more likely to fail. The entrepreneurs who succeed usually want to make a difference to peopleโs lives, not just their own bank balances. The desire to change things for the better is the motivation for taking risks and pursuing seemingly impossible business ideas.
Richard Branson