I myself have invested in Uber and Hailo, I think they offer great alternatives to disrupt markets that have remained unchanged for many years.

Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.

I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.

The ability to bounce back after a setback is the single most important trait an entrepreneurial venture can possess.

I never really felt secure until I was well into my 30s, because anytime I had success, I would invest in new projects.

What's the most critical factor in any business decision you'll ever have to make? Basically, it boils down to this question: If this all crashes, will it bring the whole house tumbling down like a pack of cards? One business matra remains embedded in my brain - protect the downside.