Don't think what's the cheapest way to do it or what's the fastest way to do it. Think what's the most amazing way to do it.

Two bricklayers work side by side. The first lays bricks. The second builds magnificent cathedrals. Think small vs. think big.

If you love what you do and if you believe in what you do, others will share your enthusiasm. Passionate people find their way to the Virgin Group, and when they do, we snap them up and try to keep them within the family.

In 30 years time, as technology moves forward even further, people are going to look back and wonder why offices ever existed.

The quality of business communications has become poorer in recent years as people avoid phone calls and face-to-face meetings, I can only assume, in some misguided quest for efficiency.

My number one rule in business, and in life, is to enjoy what you do. Running a business involves long hours and hard decisions; if you don't have the passion to keep you going, your business will more than likely fail. If you don't enjoy what you are doing, then you shouldn't be doing it.

Customers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.