What matters is working with a few close friends, people you respect, knowing that if times did turn bad these people would hold together.

I never went into business just to make money - but I found that if I have fun, the money will come. I often ask myself, is my work fun and does it make me happy? I believe that the answer to that is more important than fame or fortune. If it stops being fun, I ask why? If I can't fix it, I stop doing it.

Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play.

The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

To be a real entrepreneur you always have to be looking forward. The moment you rest on your laurels is the moment your competition overtakes you.

Screw the competition - focus on good customer service.

Most entrepreneurs are not doing it for financial motives in the first place. They're just people who love creating.