An entrepreneur is somebody who is taking bold risks, is often doing things that have never been done before, trying to do things better. And an adventurer is challenging themselves, often doing things that have never been done before, seeing what they're capable of. In both cases, you've got to protect against the downside.

I have always lived my life by making lists: lists of people to call, lists of ideas, lists of companies to set up, lists of people who can make things happen. Each day I work through these lists, and that sequence of calls propels me forward.

The best lessons are usually learned from failure. You musn't beat yourself up if you fail - just pick yourself up, learn as much as you can from the experience and get on with the next challenge...The brave may not live forever, but the cautious never live at all.

Listen. Take the best. Leave the rest.

I just like to enjoy life and push myself. Of course, there is method to my madness. When you are entering into a new industry, for example, it helps to do something to get your name on the front pages.

It is the satisfaction of doing it for yourself and motivating others to work with you in bringing it about. It is about the fun, innovation, creativity with the rewards being far greater than purely financial.

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.