An entrepreneur is somebody who is taking bold risks, is often doing things that have never been done before, trying to do things better. And an adventurer is challenging themselves, often doing things that have never been done before, seeing what they're capable of. In both cases, you've got to protect against the downside.

Create the kind of workplace and company culture that will attract great talent. If you hire brilliant people, they will make work feel more like play.

We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market.

I think business needs to have a heart and to have a heart a company must be more than just a moneymaking machine.

One key to entrepreneurial success is to get a great group of people around you who believe in your idea.

Starting a business is a huge amount of hard work... You had better enjoy it.

If you want milk, don't sit on a stool in the middle of a field in the hope that a cow will back up to you.