Most of us do not even know how to ask a question. Most of us do not see the root of the word 'question' is 'quest'. Most of us don't have a quest in our life.

The fundamental failure of most graphic, product, architectural and even urban design is its insistence on serving the God of Looking-Good rather than the God of Being-Good.

Allow the information to tell you how it wants to be displayed. As architecture is ‘frozen music’, information architecture is ‘frozen conversation’. Any good conversation is based on understanding.

People can be motivated to creativity simply with the instruction to "be creative."

If you serve that God, all the others will be taken care of. My quote is: 'The only way to communicate is to understand what it is like not to understand.' It is at that moment that you can make something understandable.

We do not think in a linear, sequential way, yet every body of information that is given to us is given to us in a linear manner ... we are taught to communicate in a way that is actually constricting our ability to think.

I am terribly fascinated with things that I don’t understand.