Allow the information to tell you how it wants to be displayed. As architecture is ‘frozen music’, information architecture is ‘frozen conversation’. Any good conversation is based on understanding.

The fundamental failure of most graphic, product, architectural and even urban design is its insistence on serving the God of Looking-Good rather than the God of Being-Good.

Information anxiety is the black hole between data and knowledge, and it happens when information doesn't tell us what we want or need to know.

The key to making things understandable is to understand what it's like NOT to understand.

Most of us do not even know how to ask a question. Most of us do not see the root of the word 'question' is 'quest'. Most of us don't have a quest in our life.

My definition of learning is to remember what you are interested in. If you don't remember something, you haven't learned it, and you are never going to remember something unless you are interested in it. These words dance together. 'Interest' is another holy word and drives 'memory'. Combine them and you have learning.

You only understand information relative to what you already understand.