We do not think in a linear, sequential way, yet every body of information that is given to us is given to us in a linear manner ... we are taught to communicate in a way that is actually constricting our ability to think.

Physicist Isador Isaac Rabi, who won a Nobel Prize for inventing a technique that permitted scientists to probe the structure of atoms and molecules in the 1930s, attributed his success to the way his mother used to greet him when he came home from school each day. "Did you ask any good questions today, Isaac?" she would say.

Allow the information to tell you how it wants to be displayed. As architecture is ‘frozen music’, information architecture is ‘frozen conversation’. Any good conversation is based on understanding.

One of the most anxiety-inducing side effects of the information era is the feeling that you have to know it all.

Order is no guarantee of understanding. Sometimes just the opposite is true.

I live by two credos: If you don't ask, you don't get. And most things don't work.

The most essential prerequisite to understanding is to be able to admit when you don't understand something