People never forget things, they just never remembered it in the first place because it was too boring

You only understand information relative to what you already understand.

Allow the information to tell you how it wants to be displayed. As architecture is ‘frozen music’, information architecture is ‘frozen conversation’. Any good conversation is based on understanding.

The key to making things understandable is to understand what it's like NOT to understand.

The journey from not knowing to knowing was his work. He was selling his desire to learn about a subject.

People never forget things, they just never remembered it in the first place because it was too boring

Education is to learning as tour groups are to adventure.