People never forget things, they just never remembered it in the first place because it was too boring

I am terribly fascinated with things that I don’t understand.

Learning can be defined as the process of remembering what you are interested in.

People can be motivated to creativity simply with the instruction to "be creative."

The fundamental failure of most graphic, product, architectural and even urban design is its insistence on serving the God of Looking-Good rather than the God of Being-Good.

We do not think in a linear, sequential way, yet every body of information that is given to us is given to us in a linear manner ... we are taught to communicate in a way that is actually constricting our ability to think.

I live by two credos: If you don't ask, you don't get. And most things don't work.