People never forget things, they just never remembered it in the first place because it was too boring

Allow the information to tell you how it wants to be displayed. As architecture is ‘frozen music’, information architecture is ‘frozen conversation’. Any good conversation is based on understanding.

When I have the choice to do something I don't want to do, I most often – most always – do it anyway.

My opening line to my students, and a recurring theme in my classes, was that the big design problem isn't designing a house for your parents or yourself, a museum, or a toaster, or a book, or whatever. The big design problem is designing your life. It's by the design of your life that you create the backboard off which you bounce all your thoughts and ideas and creativity. You have to decide what it is that you want to do each day.

Learning can be defined as the process of remembering what you are interested in.

If you serve that God, all the others will be taken care of. My quote is: 'The only way to communicate is to understand what it is like not to understand.' It is at that moment that you can make something understandable.

Accept ignorance; pay more attention to the question than the answer; never be afraid to go in the opposite direction.