I live by two credos: If you don't ask, you don't get. And most things don't work.

Allow the information to tell you how it wants to be displayed. As architecture is ‘frozen music’, information architecture is ‘frozen conversation’. Any good conversation is based on understanding.

Education is to learning as tour groups are to adventure.

People never forget things, they just never remembered it in the first place because it was too boring

One of the most anxiety-inducing side effects of the information era is the feeling that you have to know it all.

What situations can I create that allow me not to have the disease of familiarity?

Order is no guarantee of understanding. Sometimes just the opposite is true.