We do not think in a linear, sequential way, yet every body of information that is given to us is given to us in a linear manner ... we are taught to communicate in a way that is actually constricting our ability to think.
Richard Saul WurmanPhysicist Isador Isaac Rabi, who won a Nobel Prize for inventing a technique that permitted scientists to probe the structure of atoms and molecules in the 1930s, attributed his success to the way his mother used to greet him when he came home from school each day. "Did you ask any good questions today, Isaac?" she would say.
Richard Saul WurmanThe key to making things understandable is to understand what it's like NOT to understand.
Richard Saul WurmanThe fundamental failure of most graphic, product, architectural and even urban design is its insistence on serving the God of Looking-Good rather than the God of Being-Good.
Richard Saul Wurman