I am not a wolf in sheep's clothing, I'm a wolf in wolf's clothing.

No one wants to see cool people doing brilliantly. I want to see the struggle. That's the fun bit.

If I do eat meat, it's got to be ethical. I want to know that it lived a great life before it was killed humanely.

I am not a wolf in sheep's clothing, I'm a wolf in wolf's clothing.

What is the single most important thing for a company? Is it the building? Is it the stock? Is it the turnover? It’s the people, investment in people. My proudest moment here wasn’t when I increased profits by 17%, or cut expenditure without losing a single member of staff. No. It was a young Greek guy, first job in the country, hardly spoke a word of English, but he came to me and he went ‘Mr. Brent, will you be the Godfather to my child?’. Didn’t happen in the end. We had to let him go, he was rubbish. He was rubbish!

Why buy a book when you can join a library?

I think the job of a comedian is to make people laugh, but also challenge them to laugh at things they didn't know they could until now.