All good management is the expression of one great idea
Cash in must exceed cash out.
No executive devotes effort to proving himself wrong.
If you are doing something wrong, you will do it badly.
Here lies one of the world's rare generalized TINAs. There Is No Alternative to creativity and innovation: these days, obscurantism and conservatism will do for you every time.
No decision in business provides greater potential for the creation of wealth (or its destruction, come to think of it) than the choice of which innovation to back.