If you're running far behind in the polls and you decide to use comparative advertising, you have to be able to explain to the people why the incumbent shouldn't have then ob.
Roger AilesI think it's unrealistic to believe that somewhere in outer space two big rocks crashed together with a bang and now I have a wonderful family, freedom, and opportunity." We're gathered here with love and fellowship and friends. You can bang rocks together all you want; you cannot create what we have here. Maybe God can create life from big bangs, but rocks can't.
Roger AilesTake the [1980] Jimmy Carter-Ronald Reagan debate. Carter kept trying to imply that somehow Ronald Reagan was going to push the button, or was irresponsible with nuclear war. You might have been able to make the case that Carter was responsible. But it's very tough when you see a person with Reagan's nice-guy persona up there to believe this guy somehow wants nuclear war, that he somehow wants to antagonize the Russians into an attack. It's just not credible; it doesn't cut with what all your other senses are telling you.
Roger AilesAn enormous problem with paid media, especially at the congressional level, is it all starts to look alike.
Roger Ailes