To be successful, you've got to get the kind of torque that's created by a push and a pull.

In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticated, and they want to make their own judgments.

I think it's because I'm unpredictable. I view every situation, every race, and every candidate differently I try not to rely on something that worked before.

I've found increasingly less effectiveness with the man-on-the street type of stuff that was very standard fare for years. It can still be effective, but it's got to be done well.

I look for something unique, and I look for people who haven't reached their potential. I think I'm pretty good at developing talent.

Capitalism works. In the end, socialism imploded on itself. Communism imploded on itself. Ultimately jihadism will implode on itself, if we stay in the fight and stay on offense because failed philosophies don't work, there's no future.

Just because somebody else likes a candidate doesn't necessarily mean everybody else will like him.