Focus not on who you are, but on what you can do for others.
Acting after being asked is compliance. Acting without being asked is kindness.
Q: When you are already in the lead, how do you to stay ahead?
If customers say you're just 'all right', you've not done enough, you've failed to delight.
Don't let doing enough be good enough.
If you're always doing what you've always done, you'll never see (or become) what you could be!