Create a compelling service vision. When people want to, they will.
Give your customers what they want today, and help them see tomorrow.
Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.
You can't always hire great service providers, but you can create them.
If you want to be the best, find the best in others.
There are two ways to improve your service, and yourself: maximize your strengths and minimize your weaknesses.