If it's not impossible, you may as well try. If it is impossible, at least you'll find out why.
Don't just talk about it, do it.
A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.
Silent customers can be deadly. Encourage them to complain.
If you turn your back on a customer, you turn your back on success.
If you only give back what you get from other people, you're not giving as much as you can.