Let your imagination soar. What you can do for customers is more than you see today.
Occasionally problems will occur. When it happens to your customers, fix the problem fast. Make it your speed and generosity that gets remembered, not the problem.
Service is the ultimate edge. Keep it sharp.
Create a compelling service vision. When people want to, they will.
Be the exception to the rule. It's the surest way to become exceptional.
Instead of just asking 'How did I do?' ask 'How can I do more?'