Things that are obvious don't need to be talked about. Things that are missing, do.
Procrastination is the beginning of poor performance.
The only way to go further than you've been is to take an extra step.
Don't just talk about it, do it.
The bottom line is a by-product of taking care of your main product - your customers.
If your customers have to ask you for it, you haven't been thinking far enough ahead.