If you want to interest people, make them think. If you want to inspire people, make them feel.

Let your imagination soar. What you can do for customers is more than you see today.

There's no such thing as the very best. If you're doing your best, it's only because you haven't yet found a way to do better.

Could you achieve the possible without trying? Could you achieve the impossible if you refuse to stop trying?

How much good can you do today? How much love can you give? How much care and kind attention?

In a service situation, each delay can mean many unsatisfied customers, each one telling many more.

When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).