Industry jargon may not be a language your customer understands.
Ask your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects can enjoy them.
If you only give back what you get from other people, you're not giving as much as you can.
Crossing barriers can be as simple as a smile.
Let your customers say, 'Well, here I am,' while you say, 'There you are!'.
Unlimited efforts can produce unlimited results.