When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).

When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.

Don't just talk about it, do it.

The starting point is always now. The end is up to you.

If you want to be the best, find the best in others.

Selfless acts are a source of profound meaning for your self and your life.

First be effective and then be efficient.