When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).

Convince people and you win their minds. Inspire people and you win their hearts.

Stay in one place too long and the tide can overwhelm you. Ride the tide, surf the waves, stay on top of the changes.

Let your imagination soar. What you can do for customers is more than you see today.

Are you moving forward, or just moving?

What matters more? What you said you'd do, what you hoped to do, or what you did?

Let your customers say, 'Well, here I am,' while you say, 'There you are!'.