If you want to be the best, find the best in others.
If they're going to remember the problem, make sure they remember it fondly.
If you're always doing what you've always done, you'll never see (or become) what you could be!
Procrastination is the beginning of poor performance.
When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).
Double-check your voice mail message. Listen to your on-hold words and music. Write welcoming scripts for your telephone team. Pay attention to the music in your office and lobby areas. Make sure what your customers hear sounds good.